Joe Wreford

Associate Director GB Supply Chain Technology
Coca-Cola

Joe Wreford is the Associate Director for Supply Chain Technology for Coca-Cola European Partners in GB. Joe also co-created a supply chain meetup focused on the impact that blockchain will have in this area and is Co-Founder of SCP Ltd, a company focused on improving transparency within soft commodity supply chains. SCP’s mission is to empower buyers to purchase the quality of the product they want, as well as to empower farmers to receive a fair price for their product.
Joe’s interest in blockchain started during his time at Accenture Strategy where he was instrumental in developing the first set of use cases of blockchain for supply chain, developing proof of concepts across a number of industries from Aerospace & Defence to Consumer Goods.