Antony Welfare

Retail Sales Development Director

With oodles of experience in retail and ecommerce, Antony has an intimate knowledge of the sector from your local store to the heady heights of multinational retail management. Following 20 years of hands-on experience in such household giants as M&S and Dixons, Antony is now pushing the boundaries of cutting edge, retail tech at Oracle. In addition to this, Antony is a serial entrepreneur and prolific writer, having authored several books including – The Retail Handbook: Master omnichannel best practice to attract, engage and retain customers in the digital age – the second edition of which is out this spring!

As a member of the Enterprise Ethereum Alliance, Antony is well ahead of the blockchain curve and already making waves as the foremost expert in retail blockchain.